As a designer, I’m in the business of helping clients tell their stories. I started my career in editorial design where I learned to use typography to establish meaningful connections with readers. I was always proud to see the issues I had worked on at the newsstands; each article the result of a successful collaboration with a team of wise wordsmiths. But I was young and curious, so I jumped at the opportunity to apply my skills to retail environments.
During the transition into retail, the dizzying pace and constantly changing roadmap was invigorating. Crafting dynamic in-store environments for customers, experiences you could literally walk through, was eye-opening. Here, I used my skills to help customers to find inspiration for their own self-expression, to find the right products for their lifestyle, or to simply find their way around the store. Each of these things may seem small, but they combine to create a big impact to a retailer’s ability to connect with their customers where many buying decisions are made.
Today, although I’m not as young, I’m still curious. Working my way through courses in web design, web development and photography, I'm always looking for new ways to tell stories.
Now I just need new stories to tell.