From early beginnings in editorial design at two national magazines, I've dedicated much of my career to designing for retail brands like Club Monaco, The Body Shop, Shoppers Drug Mart and Canadian Tire. In my role at Canadian Tire, I quickly earned the trust of the management team and was rewarded with high-profile projects.
For the opening of the Edmonton flagship store, I helped oversee and coordinate the P.O.P. team with artwork direction and quality control. For in-store brand launches, I successfully balanced the needs of cross-functional teams to deliver solutions that aligned with business objectives.
Then I followed my heart (and my appetite) to the hospitality industry. In pursuit of elevating the brands I represented, I've art directed photoshoots with agency partners, conducted in-house product photography and styled food.
Now I'm humbled to be a visual designer at a boutique digital agency where I am inspired by my co-workers every day.